Tech Moves: Porch Group CFO will step down; OfferUp legal leader joins SeekOut

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Marty Heimbigner. (Porch Photo)

— Porch Group CFO Marty Heimbigner is leaving the Seattle-based home services company. In a new SEC filing posted Friday, Porch said that it “mutually agreed” with Heimbigner to start a search for his successor. He will remain CFO for up to six months during the transition period.

“Marty has made a big impact getting Porch Group to where we are and it is the right time for Marty to explore his next opportunity and for Porch Group to welcome our go-forward CFO,” Walter Ruddy, head of investor relations at Porch, said in a statement to GeekWire. “We are very appreciative of his impact and efforts.”

Heimbigner joined Porch in June 2020. He previously held financial leadership roles at WASH Multifamily Laundry Systems; Maven; Pacific CFO Group, BSQUARE, and other companies.

After focusing in its early years on providing consumers with home improvement data, Porch reinvented itself as a provider of enterprise resource planning (ERP) and customer-relationship management (CRM) software to home services companies

Porch became publicly traded on the Nasdaq in December 2020 through a merger with a special purpose acquisition company (SPAC), raising $322 million in the process. It reported $192.4 million in revenue for 2021, up 166% year-over-year, and a net loss of $106.6 million, up from $54 million.

Other personnel changes across the Pacific Northwest tech industry:

  • Carmen Best, who served as Seattle Police chief from August 2018 to September 2020, joined Microsoft as director of global security risk operations.
  • Sam Shaddox, former associate general counsel and assistant secretary at used goods marketplace OfferUp, joined recruiting software startup SeekOut as vice president and head of legal.
  • West Monroe, a digital consulting company, promoted several executives at its Seattle office. They include Dan Howell, senior partner of healthcare & life sciences, Jon Magin, managing director of mergers and acquisitions, and Jeremy Bruck, managing director of mergers and acquisitions.



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